True Religion started in 2002 in Los Angeles. They are a clothing brand largely known for their denim. True Religion’s approach to denim jeans was different than other companies, innovating upon the traditional five-pocket jean. According to the brand, they had to develop their own sewing machines in order to produce their custom designs.
Interestingly, their logo (that appears to be a horseshoe) was derived from a silhouette of Buddha’s smile. True Religion’s products are premium but they aren’t outrageously priced. You can find them at major retailers like Nordstrom Rack and also at their own brick and mortar stores.